Biologic Company History
Nutritional science, genetic potential and calculated hard work were precisely formulated to give rise to regional, provincial, national and then international victory culminating with a win at the professional qualifier, 1992 (International Federation of Bodybuilding) IFBB North American Bodybuilding Championships in Rodando Beach, California, USA.
Upon graduating from UBC in 1990 with a major in Nutritional Sciences and Biochemistry, Franco Cavaleri continued with his postgraduate work on insulin resistance and associated conditions, which have reached epidemic proportions today - diabetes, obesity, cardiovascular disease, chronic inflammation, asthma, neurological impairment (dementia) and premature aging.
A shift in Franco's research focus took place in 1990 when, after battling with an unknown gastrointestinal problem, Franco was diagnosed with Severe Ulcerative Colitis. After several weeks of hospitalization, a loss of 50 pounds in body weight within weeks and a much greater loss in morale, the final prognosis involved a colostomy. With a strong understanding of the natural inflammatory process from previous research, Franco decided not to accept this sentence and instead to intensify his existing research effort in the field of eicosanoid hormones, such as prostaglandins, thromboxanes and other related hormone and enzyme systems of the body.
This research led to an in depth investigation of COX enzyme activity often modulated by common drugs like Aspirin (ASA) and other NSAIDS; essential fatty acids; other omega-3 and omega-6 fats such as those from marine oils; and dietary and pharmaceutical factors which influence hormone-related body processing of these compounds. The desperate research unveiled a nutraceutical application which would once again bring victory in Franco's life – recovery over uncontrollable disease.
In 1992, less than one year after hospitalization and debilitation by disease, Franco won the prestigious IFBB Mr North America title and soon after had completely left behind a disease and a sentence, which is said by medical experts still today, to be life-long. Almost ten years later – no sign of disease, no surgery and all a result of a complementary health program perfected over a decade of work - pharmaceutical and nutraceutical - corrective therapy developed from Franco's long and intense research endeavors and personal trials and tribulations.
These strategies have been and continue today to be applied by Franco to help countless cases of human and veterinary diabetes, chronic inflammation, hepatic disorders, gastrointestinal disorders, dermal and cardiovascular conditions as well as assisting many in their weight management and athletic goals.
In 1992, Franco started a Canadian nutraceutical company which delivered some of these original formulations to consumers under the brand name, Champion's Choice Advanced Nutrition Inc. In line with Franco's vision and under his close supervision, the company embarked on standard-setting quality control program; research and development; fabrication; testing; packaging; labeling; distribution; exporting and importing of over-the-counter nutraceutical drugs and foods. Champion's Choice nutritional products were designed as preventive and therapeutic alternatives as well as complementary applications to be used with pharmaceutical drugs if required. The formulation target of these therapeutic strategies was the correction of biochemical dysfunction to found long-term recovery and not just symptomatic relief – to create biological self-sufficiency.
Performance-enhancement, as well, was designed with the same ethical and scientific guidance at Champion's Choice – athletic performance-enhancement by metabolic correction and optimal cellular biochemistry. By creating biological efficiency within the body, performance could reach full potential and nutritional enhancement strategies would have a platform to work from. The Champion's Choice strategy has been carried on by Biologic only now to be joined by the advancements of today's new-age science. As Champion's Choice was in its time, Biologic is today recognized for its cutting-edge therapeutic, preventive and performance research.
After a successful business building phase to reach a multi-million dollar sales target in only a few years, Champion's Choice Advanced Nutrition was sold in 1997 to a competitive company, NuLife Vitamins Inc. Franco continued his research and development and quality control work in the new company for a short period to produce nine Canadian industry award winning formulations as of 2002. Today, all award winning products, in the category of therapeutic, preventive and ergogenic sports nutrition, are on retail shelves across North America along side more than 100 additional formulations developed by Franco.
In 1998, Biologic Nutritional Research Inc. was born, under Franco Cavaleri's direction to continue the nutraceutical research and health promoting legacy. Biologic delivers consultation services to consumers and manufacturers of pharmaceutical and nutraceutical drugs and foods for human and animal use. Biologic offers therapeutic and preventive instruction to consumers and clinics on alternative and complementary human and animal health care. Biologic offers books conveying cutting-edge alternative and complementary health care strategies, amateur and professional athletic training and nutritional programming. The biologic mission is also published through newsletters, articles in magazines and talk shows to the North American Human and Pet Health Industry professionals and consumers.
“Biologic Nutritional Research Inc. is my gift back to humanity where the long-term vision involves plans, which will remain undisclosed for now, to direct all profits to advancing human and animal physical, mental and spiritual health. If this is a vision in line with your personal and/or professional ethics keep your eyes on our company and join us as a business partner, affiliate, or team member when you hear the calling .”
Franco Cavaleri